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Marketing to promote local breeds and improve livelihoods
Many local livestock breeds and minor species are in decline and
may be lost because they cannot compete with high-yielding exotic breeds.
Conserving these breeds is important: many have unique traits, such as hardiness
and disease resistance, that are vital for future livestock production. One way
to help ensure their survival may be to sell products from these breeds to
high-value, specialist markets.
The Global Plan of Action for Animal Genetic Resources
acknowledges the importance of market access to the sustainable use of livestock
diversity and calls for development of markets for products derived from local
species and breeds, and for strengthening processes that add value to their
products.
This publication describes eight examples of marketing of
livestock products (wool, cashmere, milk, meat and hides) from local breeds of
Bactrian camels, dromedaries, goats and sheep in seven countries in Africa, Asia
and Latin America. It shows how they have kept local breeds in use, while
enabling the small-scale livestock keepers and pastoralists who raise them to
improve their livelihoods.
Contents
 | Acknowledgements |
| List of contributors |
| Executive summary |
| Introduction
Ilse Köhler-Rollefson and Paul Mundy |
1 Wool and cashmere
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Introduction |
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Marketing wool from an endangered sheep breed in
the Deccan Plateau of India
Gopi Krishna, PR Sheshagiri Rao, and Kamal Kishore |
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Cashmere from the Pamirs: Helping mountain farmers
in Kyrgyzstan
Carol Kerven and Sabyr Toigonbaev |
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Spinning a value chain from the Gobi: Camel wool in
Mongolia
Sabine Schmidt, Altanchimeg Chimiddorj, Nancy Shand and Dean Officer |
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Marketing of handicrafts made from Linca sheep wool
in Patagonia, Argentina
Luciana Cardinaletti, Julieta von Thüngen and María Rosa Lanari |
2 Meat and hides
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Introduction |
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Umzimvubu Goats: Adding value to an under-utilized
indigenous resource in South Africa
Merida Roets, Zama Mandisi Madikizela and Mpho Mazubane |
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Marketing Criollo goat meat under a protected
designation of origin seal in Argentina
Facundo Lopez Raggi, Marcelo Perez Centeno, María Rosa Lanari, and
Julieta von Thüngen |
3 Milk
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Introduction |
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Tiviski: A dairy that sources milk from
pastoralists in Mauritania
Maryam Abeiderrahmane and Nancy Abeiderrahmane |
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The golden udder: Marketing milk from camels in
Puntland, Somalia
Michele Nori |
4 Analysis
| Paul Mundy, Evelyn Mathias and writeshop participants |
5 Participants’ profiles
Citation: LPP, LIFE Network, IUCN–WISP and FAO. 2010. Adding value to
livestock diversity – Marketing to promote local breeds and improve livelihoods.
FAO
Animal Production and Health Paper 168. Rome.
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