Adding value to livestock diversity: Marketing to promote local breeds and improve livelihoods

Part 1: Wool and cashmere
Part 2: Meat and hides
Part 3: Milk
Part 4: Analysis
Many local livestock breeds and minor species are in decline and may be lost because they cannot compete with high-yielding exotic breeds. Conserving these breeds is important: many have unique traits, such as hardiness and disease resistance, that are vital for future livestock production. One way to help ensure their survival may be to sell products from these breeds to high-value, specialist markets.
The Global Plan of Action for Animal Genetic Resources acknowledges the importance of market access to the sustainable use of livestock diversity and calls for development of markets for products derived from local species and breeds, and for strengthening processes that add value to their products.
This publication describes eight examples of marketing of livestock products (wool, cashmere, milk, meat and hides) from local breeds of Bactrian camels, dromedaries, goats and sheep in seven countries in Africa, Asia and Latin America. It shows how they have kept local breeds in use, while enabling the small-scale livestock keepers and pastoralists who raise them to improve their livelihoods.

http://www.fao.org/3/i1283e/i1283e00.htm

  • Title: Adding value to livestock diversity: Marketing to promote local breeds and improve livelihoods
  • Author: Evelyn Mathias and Paul Mundy / Food and Agriculture Organization of the United Nations / 2010
  • Download document

    Amagara geitu gemerezeibweho ente z’enyankore kandi nizo zitutungire tushemereire kwirinda kureeba ngu tizachwekyerera: Okuhandiika aha nte z’enzaarwa nitukoozesa ebiteekateeko by’abariisa kandi bakama baazo (LIFE approach)

    Description in Nkore language of Ankole cattle, compiled by herders in Nyabushozi, Kiruhura District, South Western Uganda. Contents:
    1. Description of Ankole cattle and breeding area
    2. Social and cultural context
    3. Livelihood significance
    4. Management and breeding
    5. Population trends

  • Title: Amagara geitu gemerezeibweho ente z’enyankore kandi nizo zitutungire tushemereire kwirinda kureeba ngu tizachwekyerera: Okuhandiika aha nte z’enzaarwa nitukoozesa ebiteekateeko by’abariisa kandi bakama baazo (LIFE approach)
  • Author: Elizabeth Katushabe / Pastoral and Environmental Network in the Horn of Africa (PENHA) / 2009
  • Download document

    The need to conserve the Longhorn Ankole Cattle of Uganda: A community perspective, Using the LIFE approach to documentation of animal genetic resources

    Description of Ankole cattle, compiled by herders in Nyabushozi, Kiruhura District, South Western Uganda. Contents:
    1. Description of Ankole cattle and breeding area
    2. Social and cultural context
    3. Livelihood significance
    4. Management and breeding
    5. Population trends

  • Title: The need to conserve the Longhorn Ankole Cattle of Uganda: A community perspective, Using the LIFE approach to documentation of animal genetic resources
  • Author: Elizabeth Katushabe / Pastoral and Environmental Network in the Horn of Africa (PENHA) / 2009
  • Download document