Article

Marketing products from local livestock breeds: An analysis of eight cases

Local breeds and minor species are hardy and able to thrive in harsh conditions. Their adaptive traits and unique characteristics (coloured wool or hides, extra-fine fibre, meat or milk with special tastes) offer opportunities for the marketing of speciality products and sustainable food production in marginal areas.This study discusses eight initiatives from Africa, Asia and Latin America that help communities to produce and market various products for niche markets: milk and dairy products from dromedaries; cashmere, wool and handicrafts from goats, sheep and Bactrian camels; and meat, meat products and handicrafts from goats and sheep.The main strategies were to seek new markets for existing or entirely new products (rather than trying to exploit existing markets). Most initiatives had some form of branding or labelling, and two had protected their products with geographical indications.Such marketing initiatives can be started with limited capital inputs but are skill and knowledge intensive. They require strong commitment to overcome seasonal fluctuations in production, the lack of infrastructure and services, and difficulties in institution building. But when well planned and carefully managed, they can help conserve breeds as well as provide a livelihood for people involved in the value chain, allowing actors earlier in the value chain – livestock keepers and small-scale processors – to capture a greater share of the value of the end product than they would by trying to serve a mass market.http://www.fao.org/3/i1823t/i1823t07.pdf

Vier Hände für einen Höcker

Article (in German) in the July 2009 issue of the nature magazine Natur+Kosmos describes the work of LPP's Ilse Koehler-Rollefson and Hanwant Singh Rathore, director of LPP's partner organization in Rajasthan, Lokhit Pashu-Palak Sansthan.

Local breeds, livelihoods and livestock keepers’ rights in South Asia

In South Asia, and throughout the developing world, the predominant official approach to livestock development has been improvement of production by means of upgrading local breeds via cross-breeding with exotic animals. This strategy has led to the replacement and dilution of locally adapted breeds with non-native ones. This has resulted in an alarming loss that has been estimated by the Food and Agriculture Organization of the United Nations to amount to one breed every two weeks.Based on selected case studies this paper argues that development strategies using locally adapted breeds and species are much more likely to benefit livestock keepers whilst also maintaining domestic animal diversity and bearing a smaller ecological footprint.It also analyses the rationale for “Livestock Keepers’ Rights”, a principle that grew out of the struggle of traditional livestock keepers to retain control over their production resources, such as grazing areas and breeding stock, in the face of unfavourable policy environments. www.researchgate.net/