Adding value to livestock diversity: Marketing to promote local breeds and improve livelihoods

Many local livestock breeds and minor species are in decline and may be lost because they cannot compete with high-yielding exotic breeds. Conserving these breeds is important: many have unique traits, such as hardiness and disease resistance, that are vital for future livestock production. One way to help ensure their survival may be to sell products from these breeds to high-value, specialist markets.

This publication by LPP and its partners describes eight examples of marketing of livestock products (wool, cashmere, milk, meat and hides) from local breeds of Bactrian camels, dromedaries, goats and sheep in seven countries in Africa, Asia and Latin America. It shows how they have kept local breeds in use, while enabling the small-scale livestock keepers and pastoralists who raise them to improve their livelihoods.

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